Stock is your evergreen, tent pole content that draws traffic from the moment of publish to the end of time. Flow is the filler, the stuff that keeps your blog churning or your social media streams full. Check out the article for details.
Ogilvy is widely considered the father of modern advertising, and his 10 most valuable lessons contain advice that worked when he wrote it in the 1960s and that work for online writers today. Here’s lesson #2 of 10.
The temptation to entertain instead of selling is contagious.
Pretty much the cream of the crop for copywriting formulas. Appetizer. Main course to follow.
Shameless plug alert! I wrote this article, but I didn’t really it. All the formulas listed here are the incredible work of super smart writers and advertisers. It’s all them, none me.
Last copywriting formula link, I swear! This one’s great if you want to get deep into one, single, can’t-miss formula for writing on social media or blogs.
Just a sampling of factors:
- Unique voice
- Easy to read
- Has personality
- Has fantastic visuals
- Useful and inspiring