We’ve heard a lot about sales and projections for smartphones in China – such as 199 percent smartphone growth in the past year – but how about active mobiles in the hands of Chinese users? The cross-promotion and ads platform Umeng has released its newest report accompanied by an infographic. It shows that, at the end of 2012, China has 160 million active Android users, with 85 million engaged in using iOS.
Newly activated Android devices really started to rocket in numbers last summer, the report notes. Across both platforms, smartphones are now so ingrained in the lives of Chinese mobile users that mobile app sessions rose 16-fold in 2012, with a 12-fold increase in the time spent within the apps that Umeng observed.
As well as lots of interesting demographics and app trends in the infographic, it also points out that iOS jailbreaking is on the decline in the long-run – down from 42.4 percent of Apple iOS gadgets in September 2012 to just 32.3 percent a few weeks ago.